COMPANY｜SNK Corporation

company

mission pyramid

SNK operates globally under the following strategy pyramid.
It’s comprised of our mission, vision, and goals.

mission

We’ll create a culture that excites the world.

The entertainment business changes at a whirlwind pace, in line with the constant technological innovation of the modern day. And yet, amongst all the hustle and bustle, some things remain absolute: the power of passion, of excitement. At SNK our mission is to create a culture that excites the world—for such is our responsibility as providers of entertainment. We’ll keep striving for new value creation as we pursue the wonders of gaming.
vision

Be a Gaming Powerhouse

Be a gaming powerhouse—that’s our vision at SNK. To achieve this we’ll need to develop world-renowned hits and maximize the value of our iconic IPs. It’s also imperative that we foster a highly appealing work environment for top talent, and leverage that to deliver exciting new experiences to the community at large. We’ll continue to evolve and devote ourselves to the business of video games with that in mind.
goals

Top 10 Global Publisher

What does it mean to be a top 10 global publisher? Our definitions of (and KPIs for) this goal encompass the following: “Rank among the top 10 in terms of game reviews”; “Produce at least one AAA title every few years”; “Become one of the top 10 most recognized publishers”; and “Generate annual sales in excess of $1 billion.” We’ll strive toward these monumental goals, and rise to the occasion whenever challenges present themselves along the way.

OSAKA / TOKYO
TWO BASES.

company

Company name: snk corporation
Headquarters: Shin-Osaka No.2 NK Building 3rd Floor, 4-5-41, Miyahara, Yodogawa-ku, Osaka 532-0003
Tokyo office: Shin-Meguro Tokyu Building 7th Floor, 2-25-2,Kamiosaki, Shinagawa-ku, Tokyo 141-0021
Founded: 2001/8/1
Capital: ¥10,013,130,000
CEO: Kenji Matsubara
Number of employees: 317 (as of 2024/2/1）
Subsidiaries: SNK PLAYMORE USA CORPORATION
SNK BEIJING CORPORATION
SNK ASIA CO., LIMITED
SNK INTERACTIVE CO., LTD.
SNK GAMES SINGAPORE PTE. LTD.
SNK ENTERTAINMENT CORP.
Business lineup: ・Video Game Development
・Licensing Business
・e-SPORTS Initiatives
Contact: SNK PLAYMORE USA CORPORATION
info-usa@snk-corp.co.jp

2001
1. 8
  
  Establishment of SNK PLAYMORE Co., Ltd (Toyotsu-cho, Suita, Osaka)
2002
1. 2
  
  Pachi-slot business started
2. 4
  
  Establishment of SNK PLAYMORE H.K.CO.,LIMITED (currently SNK ASIA CO.,LIMITED)
2003
1. 4
  
  Establishment of SNK PLAYMORE USA CORPORATION
2. 7
  
  Corporate name changed to SNK PLAYMORE Ltd.
2004
1. 11
  
  Merger with SNK NEOGEO Co., Ltd.
2005
1. 6
  
  Capital increased to ¥1,697,000,000
2009
1. 6
  
  Headquarters transferred to Esaka-cho, Suita, Osaka
2. 9
  
  Establishment of SNK Entertainment Co., Ltd.
2015
1. 11
  
  Pachi-slot activities terminated due to business restructuring, and concentration in both game development & publishing, and license business.
2. 12
  
  Establishment of 乐玩新大地(北京)科技有限公司
2016
1. 4
  
  Company logo changed to SNK.
2. 12
  
  Corporate name changed to SNK CORPORATION
2017
1. 4
  
  Tokyo branch office opened
2. 8
  
  Establishment of SNK INTERACTIVE CO., LTD.
3. 9
  
  SNK ONLINE SHOP opened
2019
1. 4
  
  Capital increased to ¥10,013,300,000
2021
1. 12
  
  Tokyo office transferred to Shinagawa-ku, Tokyo
2022
1. 10
  
  Establishment of SNK GAMES SINGAPORE PTE. LTD.
2023
1. 3
  
  Headquarters transferred to Yodogawa-ku, Osaka

company

We craft gaming masterpleces.